By design. Not by accident.

Ritual, Reimagined

By design.
Not by accident.

Mineral-
based

Focused on the minerals and ingredients that matter. No unnecessary extras.

Fresh +
Gentle

Fresh breath. Smooth finish. Zero Drama. Don't overthink it.

No
Flouride

No fluoride. No BS. Just a tooth powder that keeps your routine on point.

Keep
the Jar

Refillable glass. Minimal packaging. Less throwaway stuff.

A better way to brush

The Ritual Starts Here

A better way to brush

A focused mineral tooth powder designed to make brushing feel a little less routine.

Clean ingredients. No fluoride. No BS.

Size 1.5 oz | 42 g
Flavor Spearmint
Supply ~3 Months

14-day guarantee

The Formula

Bentonite Clay Mineral clay that draws out impurities
Calcium Carbonate Polishes without stripping enamel
Sodium Bicarbonate Balances pH, gently whitens
Nano-Hydroxyapatite The same mineral as enamel
Organic Cinnamon Adds natural warmth to the flavor
Menthol Crystals Cools instantly and invigorates
Peppermint Essential Oil Natural freshness you can feel

The Ritual.

Two Minutes. Every Day. On Purpose.

01

Prepare

Wet your toothbrush. Dip into TUUTH powder to coat the bristles. Now you're ready for your ritual.

02

Brush

Two full minutes. Gentle circles from the gum line. Low-foam formula lets you feel what you're doing.

03

Finish

Spit and rinse, if desired. The Mineral formula ensures your teeth and mouth stay fresh, for longer.

FAQs

Is TUUTH safe for daily use?
Absolutely. TUUTH is formulated for twice-daily use. Our pH-balanced formula is gentle on enamel and soft tissue — effective for the long haul.
Does it contain fluoride?
TUUTH is fluoride-free. We use nano-grade hydroxyapatite; the same mineral enamel is made of to re-mineralize without synthetic additives.
How long until I see results?
Most people notice smoother, brighter teeth within 2–3 weeks. Deeper structural benefits build over 60–90 days of consistent use.
What if I don't like it?
Give it at least 14 days of consistent use. Still not happy? Email support@tuuth.co or use our Contact page and we'll help make it right. See our Refund Policy for full details.
Is the packaging recyclable?
Every TUUTH jar is made from post-consumer recycled glass. Return and recycling instructions are on the bottom of each jar.
Works with an electric toothbrush?
Yes. TUUTH works with any brush. Soft bristles and gentle circular strokes get the best results.

become a ritualist

First access to drops, restocks, and the occasional secret.